How it works

One post, every platform,
zero rewriting

From single idea to published-everywhere in three steps. Here's exactly what happens under the hood.

01

Write once in the Composer

One canvas. Your voice. No platform switching.

  • Draft your idea in plain language — full sentences, a rough outline, or a single thought.

  • Attach media if you have it; skip if you don't. We render the preview either way.

  • Pick a source platform if the draft leans into its conventions (X-style hook, IG caption, etc.) — otherwise leave it on Generic.

02

AI adapts for every platform

Native tone, native length, native hashtag culture — per channel.

  • Character-limit aware: X truncates and restructures, Facebook expands the context, Instagram adds the hook line.

  • Tone-matched: your brand profile (voice, pillars, audience) is injected into every generation.

  • Side-by-side live previews — edit any variant inline, and the character counter updates in real time.

03

Schedule, publish, measure

One screen to hit post on every channel.

  • Set per-platform schedule times, or hit Schedule All for the same slot.

  • Cron job fires on the minute — posts go live to each platform's API and statuses flip to Published.

  • Analytics roll back up: engagement by variant, best-performing platform per post, and weekly trends.

Built for three platforms, deeply

Not a generalist tool with a dropdown — each integration is tuned to the platform's actual rules.

X (Twitter)

280-char thread-aware splitting, hook-first restructuring, hashtag discipline (2 max), CTA tail.

Instagram

Hook line + break + context, hashtag block pushed to end, captions optimized for 125-char preview.

Facebook

Long-form context expansion, conversational tone, question prompts that drive comments.

Why the AI layer matters

Other tools let you copy-paste into ChatGPT. We built the adaptation engine natively — so every feature compounds.

AI-first, not AI-bolted

Adaptation is the product. The composer, the calendar, and the analytics all exist to serve the AI engine — which means every feature compounds on platform-native tone matching.

Brand voice, not generic AI

Your onboarding captures niche, tone, pillars, and audience pain points. Every generation is grounded in that profile — so posts sound like you, not like a chatbot.

Structural awareness

We don't just trim to 280 chars. We restructure the hook, move the CTA, relocate hashtags, and reorder beats so each version reads like it was written for that platform.

One screen, every surface

Composer, previews, schedule pickers, and publishing state all live on a single page. You never lose context switching between platforms or tabs.

Frequently asked

Do I need to connect all three platforms on day one?

No. Connect one and still use the composer + AI adaptation. Preview cards appear only for the platforms you've connected; others show a Connect prompt.

Can I edit the AI output?

Yes — every variant is inline-editable. Click the pencil on any preview card, type your changes, and the character count updates live.

Will the AI learn my voice over time?

The brand profile you set during onboarding is loaded on every generation. You can revise it anytime — AI outputs pick up the changes immediately.

What if a scheduled post fails to publish?

We retry with exponential backoff and flag the post in red on the calendar with the error message. You can fix token/connection issues and retry manually.

Try it for yourself

Join early access and write your first adapted post in under two minutes.